TBP Spotlight – Salesforce Acquires MapAnything
Salesforce Acquires MapAnything Deal Financials Total Consideration to Shareholders ($m): 225.0 Implied Equity Value ($m): 261.6 Transaction Overview On April 17, 2019, Salesforce.com announced its acquisition of MapAnything, the leader of Location-of-Things (LoT) solutions, to enhance its Sales and Service Clouds with a market-leading, geo-analytical, intelligence platform. Salesforce owned 14% of MapAnything prior to acquiring…