TBP Spotlight – 3CLogic Series B led By TBP

3CLogic Receives $9m in Series B Financing

Deal Financials

Implied Enterprise Value ($m): Undisclosed


Transaction Overview

  • On March 26, 2020, 3CLogic, a leading omnichannel communication solutions provider for ServiceNow and other major CRMs, announced its $9m Series B financing.
  • True Blue Partners led this growth equity syndicate as part of its merchant banking offering with Capitan Investment Partners. Other participants include Blu Ventures, Bilgolia Capital, Force 3 Partners and other existing investors.
  • This funding will allow 3CLogic to accelerate its expansion worldwide, with a special focus on global 2000 enterprises engaged in the digital transformation of their support and service organizations.

3CLogic Omnichannel Approach in the ServiceNow Ecosystem

  • As platforms capable of managing communications data like email and text through CSM functionalities, ServiceNow and other CRM systems lack a critical piece in the omnichannel approach: voice functionality.
  • 3CLogic fills that gap in ServiceNow’s go-to-market strategy as the only voice solution embedded in the ServiceNow Agent Workspace.
  • By aligning closely with the ServiceNow platform, 3CLogic brings certain sales efficiencies and reduces its cost of sales and marketing, the largest expense line item in a high growth SaaS company

Cloud Based Call Center Solutions Allow for Work-From-Home Environments

  • Despite the growing adoption of digital channels, voice remains a crucial part of the customer service value chain, especially when issues are complex, time-sensitive, or during times of crisis.
  • 3CLogic, like other cloud-based communications providers like Zoom, will be a net beneficiary of the work/school-from-home environment driven by COVID-19.

Nasdaq Composite Index vs. ServiceNow vs. Index of Major Cloud Contact Center Providers – % change in value

About True Blue Partners, LLC
True Blue Partners is a boutique M&A advisory firm that serves lower mid-market enterprise software, service and solutions companies. It brings the rigorous strategic and financial perspective of bulge bracket firms with a company building approach and a steadfast partnership that only an independent boutique firm can deliver. For more information please visit www.truebluepartners.com or email us at info@truebluepartners.com.

TBP was a co-investor in this transaction.