OSF Digital acquires Paladin Group
Deal Financials
- Transaction Value: Undisclosed
- Enterprise Value / Revenue: Undisclosed
- Enterprise Value/EBITDA: Undisclosed
Transaction Overview
- On June 24, 2021, OSF Digital, a Salesforce platinum consulting partner announced its acquisition of Paladin Group, a leader in digital experience solutions and two-time winner of the Salesforce Partner Innovation Award.
- OSF acquired Paladin Group to enhance its Salesforce capabilities and broaden its expertise in various verticals.
- TBP was the financial advisor to OSF Digital on this transaction.
TBP’s Analysis of OSF Digital’s Growth via Acquisition
- OSF Digital received a $23 million equity investment in 2019 led by Delta-V Capital with participation from Salesforce Ventures, where TBP was the exclusive financial advisor to OSF. With that funding, OSF extended its footprint in Europe through multiple acquisitions.
- OSF recently raised another $43 million in May 2021 to support its planned acquisitions and expand delivery capabilities across various regions.
- Shortly after its $43 million capital raise, OSF acquired Adept, an expert in B2B commerce across retail, energy, and consumer industry verticals in the APAC region.
- In June 2021, OSF acquired Relations1, which helped strengthen its Salesforce marketing cloud capabilities.
- The Company also acquired Werise, a company based in Brazil providing marketing, sales, and service cloud solutions on the Salesforce platform.
- In a recent interview, CEO Gerard Szatvanyi outlined OSF’s priorities for these acquisitions being cultural, strategic, and financial fit.
Notable M&A Transactions within SFDC Commerce Cloud
About True Blue Partners
True Blue Partners is a boutique M&A advisory firm that serves lower mid-market enterprise software, service and solutions companies. It brings the rigorous strategic and financial perspective of bulge bracket firms with a company building approach and a steadfast partnership that only an independent boutique firm can deliver. For more information please visit www.truebluepartners.com or email us at info@truebluepartners.com.
True Blue Partners is a boutique M&A advisory firm that serves lower mid-market enterprise software, service and solutions companies. It brings the rigorous strategic and financial perspective of bulge bracket firms with a company building approach and a steadfast partnership that only an independent boutique firm can deliver. For more information please visit www.truebluepartners.com or email us at info@truebluepartners.com.
