OSF Digital acquires Paladin Group

OSF Digital acquires Paladin Group

Deal Financials

  • Transaction Value: Undisclosed
  • Enterprise Value / Revenue: Undisclosed
  • Enterprise Value/EBITDA: Undisclosed

Transaction Overview

  • On June 24, 2021, OSF Digital, a Salesforce platinum consulting partner announced its acquisition of Paladin Group, a leader in digital experience solutions and two-time winner of the Salesforce Partner Innovation Award.
  • OSF acquired Paladin Group to enhance its Salesforce capabilities and broaden its expertise in various verticals.
  • TBP was the financial advisor to OSF Digital on this transaction.

TBP’s Analysis of OSF Digital’s Growth via Acquisition

  • OSF Digital received a $23 million equity investment in 2019 led by Delta-V Capital with participation from Salesforce Ventures, where TBP was the exclusive financial advisor to OSF. With that funding, OSF extended its footprint in Europe through multiple acquisitions.
  • OSF recently raised another $43 million in May 2021 to support its planned acquisitions and expand delivery capabilities across various regions.
  • Shortly after its $43 million capital raise, OSF acquired Adept, an expert in B2B commerce across retail, energy, and consumer industry verticals in the APAC region.
  • In June 2021, OSF acquired Relations1, which helped strengthen its Salesforce marketing cloud capabilities.
  • The Company also acquired Werise, a company based in Brazil providing marketing, sales, and service cloud solutions on the Salesforce platform.
  • In a recent interview, CEO Gerard Szatvanyi outlined OSF’s priorities for these acquisitions being cultural, strategic, and financial fit.

Notable M&A Transactions within SFDC Commerce Cloud

About True Blue Partners
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TBP was the financial advisor to OSF Digital on this transaction.