OSF Digital Secures $100M in Series C Financing

Transaction Overview

• On April 13, 2022, OSF Global Services Inc., d/b/a OSF Digital, announced it received $100m growth equity investment
• OSF Digital operates as an independent Salesforce Platinum consulting partner specializing in global multi-cloud and B2B and B2C commerce and digital transformation capabilities
• The round was led by Sunstone Partners and included existing investors: Salesforce Ventures and Delta-v Capital
• The funding is intending to evolve the company’s service offerings and enable future M&A undertakings
• This investment follows a series of acquisitions with the aim to bolster OSF’s standing as a leader in the digital commerce market

OSF Digital’s Activity in M&A

• As Salesforce ecosystem has seen 25+ M&A transactions annually for last three years, the number of independent Salesforce consulting partners with size keeps dwindling despite the massive growth of the platform and ecosystem.
• While other independent salesforce consulting companies have gotten acquired, OSF Digital has singularly expanded its footprint through organic and inorganic growth executing on a vision to create a global consulting partner as part of its original institutional financing organized by TBP.
• OSF accelerated its growth as the premier consulting partner for Demandware after Salesforce acquired Demandware in 2016
• As Salesforce looks to expand from $25B ARR to $50B in the next five years the annual revenue opportunity for both Global consulting partners and boutiques is many-fold that
• Less than three weeks ago, OSF converted Netnomics into a subsidiary. Netnomics is a Germany-based Salesforce consultant focusing on implementation, customization, and marketing automation and services
• In mid-January 2022, OSF Digital acquired Datarati, an Australia-based Salesforce partner, in order to expand to more verticals and improve commerce capabilities
• Earlier in January, OSF also acquired FitForCommerce, an eCommerce consultant for retailers and providers, with the aim of establishing an end-to-end digital transformation service
• In December 2021, OSF Digital acquired a stake of Teia Labs, a Brazilian developer of AI-based solutions for analysis of non-structured data. OSF invested with the intention of employing Teia’s AI-powered productivity tools to assist code developers in completing projects in shorter time periods
• OSF Digital acted as a buyer in five other M&A transactions throughout 2021, acquiring various international companies that offer digital transformation and Salesforce marketing services

TBP’s Analysis of Salesforce Cloud

• Salesforce has posted strong growth numbers as the digital transformation market has continued to grow
• The most recent results announcement has indicated strong demand across industries and geographies: Q4 2021 featured growth of 23% in the Americas, 38% in EMEA and 20% in APAC
• To keep up with the demand of implementing the $100M+ services engagements for its direct customer relationships, Salesforce recently acquired Traction on Demand
• Just like OSF leveraged the growth from Salesforce’s $2.8Bn acquisition of Demandware in 2016, there is opportunity to build consulting partners specialized in Slack ($25Bn 2020) Tableau ($16B 2020) Mulesoft ($6.5B, 2018)

TBP is an investor in OSF