Cognizant Acquires New Signature

New Signature Inc

Cognizant Acquires New Signature

Deal Financials

Not disclosed

Transaction Overview and Rationale

  • On July 28, 2020, Cognizant announced an agreement to acquire Microsoft cloud partner New Signature
  • New Signature provides cloud computing and IT services and support. As a Microsoft cloud partner, they offer Microsoft infrastructure technologies, learning, technology management and web design/development
  • The acquisition expands the company’s hyperscale cloud advisory services, and will help build up a dedicated group within Cognizant centered on Microsoft cloud solutions.
  • Cloud has become an area of ongoing focus and investment for Cognizant: New Signature is their fifth cloud related acquisition of 2020. These are listed below:

Cognizant Transaction Table

COVID-19 Has Accelerated M&A for Digital Transformation Companies

  • COVID-19 and the ensuing shift to work-from-home, has enterprises accelerating their investments in digital transformation and move to a cloud native environment. This is driving demand for cloud infrastructure (like
    Microsoft Azure, Amazon AWS, Google Cloud etc.) cloud applications (like, ServiceNow, Zoom) and
    cloud security (Crowdstrike, Zscaler, Okta)
  • For IT services providers, this has resulted in increased M&A activities with companies scaling up their offerings in these and related areas quickly through M&A

Cognizant and New Signature Transaction Table

About True Blue Partners, LLC
True Blue Partners is a boutique M&A advisory firm that serves lower mid-market enterprise software, service and solutions companies. It brings the rigorous strategic and financial perspective of bulge bracket firms with a company building approach and a steadfast partnership that only an independent boutique firm can deliver. For more information please visit or email us at

TBP was NOT an advisor to this transaction.